Goodbye Internet Explorer Microsoft dropping venerable browser
After 20 years, it's finally goodbye for Internet Explorer.
Microsoft has confirmed it is dropping the IE name for its upcoming
browser codenamed Project Spartan, tech site The Verge reported Tuesday.
"We’re now researching what the new brand, or the new name, for our
browser should be in Windows 10. We’ll continue to have Internet
Explorer, but we’ll also have a new browser called Project Spartan,
which is codenamed Project Spartan. We have to name the thing," The
Verge quoted Microsoft's marketing chief Chris Capossela as saying.
Capossela also showed off research data on a new name for Microsoft's browser against IE.
"Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high," said Capossela.
However, IE will still be around in some versions of the upcoming Windows 10, though mainly for enterprise compatibility.
IE had dominated the browser market but IE 6 became a PR nightmare of
sorts for Microsoft due to its security holes and poky speed compared to
newer challengers like Firefox and Chrome.
"Judging by Microsoft’s own research, it’s obvious the company will move
as far away from Internet Explorer as possible, and it’s likely Project
Spartan will have the Microsoft name attached to it," The Verge said.
A separate article on Quartz.com said Capossela pointed out the new Microsoft flagship browser for Windows will not be associated with the IE brand.
Quartz noted IE lost market share in recent years to other browsers.
"The announcement that Project Spartan won’t be an Internet Explorer
browser is Microsoft’s ultimate admission of failure in its efforts to
change Internet Explorer’s image," Quartz said. — Joel Locsin/ELR, GMA News
More from: http://www.gmanetwork.com/news/story/454193/scitech/technology/goodbye-internet-explorer-microsoft-dropping-venerable-browser
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